We’re Seth and Maddy, the founders of Foolery—a small business born from a love for fun, adventure, and capturing life’s unforgettable moments. For those who know all too well—the silly, the brave, the adventurous—our designs are here to keep the memories alive.

Maddy is the creative mind behind each design, while Seth brings them to life and ensures you feel right at home with us. We’re all about making the experience personal, adding a playful spirit to everything we create.

At Foolery, we believe that every piece can carry a story, whether it’s a keepsake from a night you’ll never forget or a unique item that speaks to who you are. We’re here to help you cherish those moments with a bit of whimsy in every design.