Foolery started the way all the best things do—with an idea, a little chaos, and a lot of heart. What began as a small project making tees inspired by moments we never wanted to forget quickly grew into something bigger.

We believe merch should feel personal. It should capture memories, inside jokes, and the things you can’t quite put into words. That’s why we create designs that mean something—whether it’s a lyric that hits too hard, a statement that needs to be said, or a moment worth remembering.

Maddy brings the vision to life, handling all the design and social, while Seth keeps things running smoothly as your go-to for customer service. Together, we make sure Foolery isn’t just a brand—it’s a way to wear the moments that matter.